A Word from Chuck Pelly, Founder DesignworksUSA
DesignworksUSA has come a long way since its establishment in 1972 in a Malibu garage to being internationally recognized as one of the top design consultancies. Its unique multi-disciplined structure, invention, and creative philosophy first attracted BMW as a client in 1986 and continued to develop over the years. In 1995 BMW fully purchased the firm to challenge, diversify and bring a unique perspective to their expanding markets while providing DesignworksUSA with the financial and technical resources required to bring the company into the 21st century.
Under the current direction of Verena Kloos, President, and with the support of Chris Bangle, Director of Design, BMW Group, DesignworksUSA continues to transcend traditional practices while maintaining the creative qualities that has made the firm a global leader.
It is my pleasure to continue supporting the company in a consulting role with two major goals:
Continue the understanding, development, and expansion, of emerging world cultures for the design of appropriate and inspiriting products and automobiles and,
Pursue the development, with Joan Gregor my partner, of The Design Academy, an international, multidisciplinary design consulting and learning network linking business, academia, and research. Its aim is to elevate the value of design as a strategic transformative force for the creation of viable, innovative and sustainable ideas, products and services.
I hope that you will be able to visit DesignworksUSA to feel the extraordinary energy and share in the success that has made this company a mystical place of creativity, imagination and design.
Charles W. Pelly, Founder