Easy Being Green
Design Challenge: Ecopod was founded to change the way the world recycles. They asked DesignworksUSA to help translate their brand promise into a line of successful world-class product designs that make recycling possible thorough sustainable redemption, reclamation and reuse.
Design Solution: An easy to use compact recycler for home or small office use designed to make recycling simple and rewarding. To accomplish this, DesignworksUSA applied our intelligent creativity design approach beginning with research studies to understand the marketplace and potential users. Next a design language was created and the team engineered the product's unique crushing mechanism that requires minimal force to use. Through the process of multiple prototypes, the team improved the design in terms of both the functionality and appearance.
The Ecopod e1 crusher is quick, clean, and simple to operate. The design includes a foot pedal and circle opening to deal with glass, metal and plastic containers, paper materials and grocery bags, compressing these items for storage and disposal. Small but mighty, this compact unit is approximately kitchen countertop height and is itself made of recycled materials. The compacter is a balance between high quality design, efficient mechanical operation, and product durability that is in perfect alignment with Ecopod's brand values of honesty, simplicity, purity and social responsibility. Using it takes recycling to a new level and helps solve tomorrow’s problems today.