Unique Appeal
Design Challenge: The design challenge was to develop a press kit to communicate the uniqueness of the innovation train concept for the public unveiling. We were directed to "make it appeal to a younger audience."
Design Solution: The complex multi-media solution included; a brochure in German, French, and English, a digital fly-through video of the train interiors, and complete presentation kit package design including labels for all materials, down to the mailing labels. The feel of the graphics was derived from the look of the digital fly-through sighting the motion and corporate ID colors throughout.
