Capturing the Moments

> Print Magazine award winner
> How Magazine award winner

Design Challenge: To design an exclusive limited edition book which would give an insight to the thought-process and the design-vision of the
BMW X Coupe concept car.

Design Solution: We focused on describing the design and prototyping process for the development of the BMW concept car - the X Coupe. The graphic layout solution presented a unique behind the scene look into the highly secretive work and processes of BMW Design. The emotional design directly expresses the themes of the car. Its narrative structure, fine art style photography, irregular dimensions, and limited palette expressed the break though creativity of the X coupe concept car. It has become a sought after collectors item.